Ebook Contemporary Strategic Marketing, Second Edition, by Ross Brennan, Paul Baines, Paul Garneau, Lynn Vos
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Contemporary Strategic Marketing, Second Edition, by Ross Brennan, Paul Baines, Paul Garneau, Lynn Vos
Ebook Contemporary Strategic Marketing, Second Edition, by Ross Brennan, Paul Baines, Paul Garneau, Lynn Vos
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An extremely fluent and effective text designed to be a complete resource for single semester courses, this book has a unique combination of text, case studies and readings--as well as a comprehensive companion website, new for this edition. The emphasis is on practicality: the text encourages the student to engage with the debate itself and not just the theory. Topics are tackled in new and creative ways and include the latest innovations and developments in the field.�Companion Website: http://www.palgrave.com/business/brennan/
- Sales Rank: #1159364 in Books
- Published on: 2007-11-15
- Released on: 2007-11-27
- Original language: English
- Number of items: 1
- Dimensions: 9.66" h x 1.06" w x 7.43" l, 2.04 pounds
- Binding: Paperback
- 400 pages
About the Author
ROSS BRENNAN is Reader in Marketing at Middlesex University Business School, UK.
PAUL BAINES is Senior Lecturer in Marketing at Cranfield University, School of Management, UK.
PAUL GARNEAU is Senior Lecturer in Marketing at Middlesex University Business School, UK.
LYNN VOS is Senior Lecturer in Marketing at Middlesex University Business School, UK.
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