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The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers, by Robert Solomon
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A practical guide for providing exceptional client service
Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work.
Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients.
It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
- Sales Rank: #29625 in Books
- Published on: 2016-04-04
- Original language: English
- Number of items: 1
- Dimensions: 8.80" h x 1.10" w x 5.90" l, .0 pounds
- Binding: Hardcover
- 288 pages
From the Inside Flap
Serving clients well should be simple, except it isn't. Solving problems should be easy, but almost never is. Very few people do these things well, and many do them poorly, which explains why so many accounts go into review, so many client people express profound unhappiness with their agencies, and so many agency people remain bewildered by a business that grows more complex as they become increasingly less able to deal with markets splintering, media expanding, budgets tightening, and schedules compressing.
The Art of Client Service can help. Now in its third, thoroughly revised edition, this classic guide does what no other book even attempts: define, delineate, and describe in detail what a client service person does in order to produce stellar work and forge deeper, more enduring relationships with their clients. It preserves everything that worked in the previous two editions, but adds new material designed to help client service people excel, and helps clients better understand what to expect, and demand, from the people who work on their business.
From the Back Cover
52 THINGS EVERY ADVERTISING AND MARKETING PROFESSIONAL SHOULD KNOW
PRAISE FOR THE ART OF CLIENT SERVICE
"Show me an account person who can deliver even half of the qualities Robert outlines in this book and I'll double their salary and hire them on the spot. Ignore this book at your peril. It's a gem that every agency person, and every client should read."
—Don Neal, Founder and CEO, 360 Live Media
"The best businesses solve for the customer. Robert Solomon gets that. The Art of Client Service is a great guide for marketers and managers looking to evolve their way of thinking to meet the needs of new customer expectations."
—Brian Halligan, Founder and CEO, HubSpot
"In an industry where excellent client service separates the good from the great and can alter the fate of an agency, Robert Solomon's The Art of Client Service should be considered obligatory reading for all client facing advertising executives. Solomon succinctly imparts both applicable and actionable advice for professionals at all levels of the business. His book is nothing short of indispensable."
—Elizabeth Furze, Managing Partner, AKA NYC
"For at least the past five years, every employee of DiMassimo Goldstein gets a computer, a chair and a copy of The Art of Client Service by Robert Solomon. If they read it and put its principles into action, we let them stay."
—Mark DiMassimo, Chief, DiMassimo Goldstein
"The Art of Client Service is, quite simply, the only book account people need to understand what it takes to build and maintain great client relationships in the advertising, marketing, digital and social media worlds. Robert Solomon has distilled a long, successful career into an insightful, entertaining and deceptively powerful little book that is required reading for every member of Brandmuscle's client service team."
—Clarke Smith, Chief Strategy Officer, Brandmuscle
About the Author
ROBERT SOLOMON is the world's leading authority on how to improve creative work by forging and sustaining trust-based relationships with clients.
Robert runs Solomon Strategic, a firm he founded in 1999 to provide marketing counsel to advertising agencies, client companies, and individual marketing professionals. Trained as a direct marketer who embraced Digital early on, Robert is known for his expertise as a brand strategist and new business developer. He is an expert speaker and workshop leader who also is certified as an organizational and executive coach, particularly skilled in job search.
Robert has handled a wide range of consulting assignments, in both offline and online media, for more than a score of clients, including Ammirati Puris Lintas, Blitz, BoomBox, Brandmuscle, Chase Insurance, Cognitive Arts, Cond� Nast, Digitas Health Lifebrands, Deep Focus, Draft Worldwide, Ferrara & Company, Initiative Media North America, PALAZZO | Investment Bankers, PCR, Procurian, R/GA, Saatchi & Saatchi X, Sotheby's, and Womenkind.
Robert previously was President of Direct and Interactive Marketing at Ammirati Puris Lintas, General Manager of FCB Direct West, and Senior Vice President of Bronner Slosberg Humphrey (now Digitas).
Robert lives in Napa, California with his wife Roberta, and with the world's best dogs, Alvin and Molly.
Most helpful customer reviews
2 of 2 people found the following review helpful.
A must-read for anyone working with clients
By Ken Ohlemeyer
There are only a handful of books in my business library that seem to get better with age. Robert's Solomon's book The Art of Client Service is one of them. An instant classic when it was first released, Solomon continues to build on The Art of Client Service's usefulness, timeliness and importance with each passing edition. I read the first edition years ago while working in account service and I've eagerly re-read and highlighted each new edition. It's a "must-read" for anyone involved in a client-facing business..and, let's face it, we all are. If you are an advertising agency account manager or account executive, a marketer or creative lead, or you find yourself on the client-side, I highly recommend not only reading, but also living, everything in this book.
1 of 1 people found the following review helpful.
MUST READ for any account person, strategist, or consultant at a marketing agency!
By Robert J Ruffolo
When I first read The Art of Client Service, the 2nd edition, it completely changed the way I viewed agency account management. I immediately bought copies for all of my account people and told them that this is the way we're doing business moving forward. Since then, we've never looked back and it was one of the best decisions I've made since starting IMPACT 7 years ago. When I found out that Robert was working on a 3rd edition, naturally I was very curious on how he could improve on his previous edition. After reading it, I was amazed. Compared to previous editions, there's a significant improvement to the way the book is organized. My favorite part of book is the new section of how to's, which include how to run meetings, create proposals, write scopes of work, build budgets, and create creative briefs. I also really appreciate the themes that Robert carries throughout the book, including how important it is for account people to have great ideas, build trust with clients, and to be part of the business development process. This is certainly a must read for all agency account people!
1 of 1 people found the following review helpful.
Undaunted Account Management
By Toni O'Berry
THE ART OF CLIENT SERVICE : THE CLASSIC GUIDE (3rd ed.) by Robert Solomon challenges readers to go beyond just being ‘GOOD’ at client service to being ‘GREAT’. With honesty, eloquence and pride Robert clearly defines the role of an account manager, surfacing desired character traits, and boldly stating accountabilities and responsibilities at each stage of the client relationship; the good, the bad and the incredibly uncomfortable. How well an account manager leads can be the difference between a thriving or a floundering agency, a short- or long-term client, a successful or disastrous project and how well you sleep at night. This is the most important role if you own an agency and it's worth getting it right.
See all 7 customer reviews...
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